Marketing Consulting

Solid Stratagems is committed to helping our clients implement an inbound marketing strategy superior to competitors.

Implementing The Inbound Marketing Strategy (The Company’s Journey)

1. Research
   • Identify Locations or Geographic Locations With The Highest Opportunity Score and Outlook
   • Identify Products and Services With The Highest Opportunity Score and Outlook
2. Domain Registration
   • Research First
   • Background Checks
   • Registration Time Period
3. Hosting
   • VPS or Dedicated
4. High End WordPress Themes
   • High Performance
   • Lightweight
   • Minimal File Requests
   • Blazing Fast
   • Responsive
5. Content Delivery Networks
   • MaxCDN
6. Create Remarkable and Compelling Content
   • Less is More
   • Don’t Make Me Think
7. Search Engine Optimization
   • More Consistent
     • Content Frequency
     • Content Volume
     • Content Freshness
     • Content Up Time
   • Higher Quality
     • Hosting
     • Files and Code
     • Technical (html)
   • More Experience
     • Domain Age
     • Page Age
     • Popularity Age
     • Trust Age
8. Analytics and Dashboards
   • Relevance
     • Bounce Rate
     • Dwell Time
     • Average # of Pages
   • Popularity
     • Shares
     • Likes
     • Comments
     • Returning Visitors
     • Links
   • Trust
     • Indexed Pages
     • Crawl Frequency
     • Page Speed Graph
   • Traffic (Authority)
     • Referral Traffic
     • Organic Traffic
     • Direct Traffic
9. Conversion Rate Optimization (A/B Testing)
   • Landing Page Optimization
   • Pricing Structure Optimization
   • Sign Up/On-boarding Optimization
10. Social Media Strategy Implementation
    • Incentive to Share
    • Incentive to Connect
11. Customer Relationship Management Software (CRM’s)
    1. Field Service CRM’s
    2. Social CRM’s
    3. Email Marketing Implementation
12. Reputation Management
    1. Search Engine Profiles
    2. Review Sites
13. Email Marketing Strategy Implementation