Solid Stratagems

Internships

Internship as Inbound Marketing Analyst

This page is meant to provide a clear and simple outline of the responsibilities of our 13-week unpaid inbound marketing internship. Please email questions to [email protected] with Subject Line “Attention Internship Coordinator”.

Requirements

The requirement to interview for an internship with Solid Stratagems is a passion and desire to gain experience in inbound marketing and prepare yourself for a full-time marketing position.

Objectives

The internship as an inbound marketing analyst is intended to help interns build skills and experience, and obtain certifications that will help prepare them for full-time marketing positions and stand out among peers. Some objectives may include:

  • Become skilled in WordPress
  • Become skilled with the Genesis Framework
  • Become Google Analytics Certified
  • Become experienced with HTML
  • Increase organic website traffic by 1,000+
  • Increase referral/social website traffic by 1,000+
  • Become experienced with email marketing
  • Become experienced at content marketing best practices
  • Become skilled at using SEO (Search Engine Optimization) best practices for blog posts
  • Become skilled at using CRO (Conversion Rate Optimation) best practices for blog posts

Calendar

Six basic stages of the internship:

Education (Weeks 1-2)

Week 1 – Inbound Marketing Basics
  1. Read, summarize, and improve Inbound Marketing Benefits
  2. Read, summarize, and improve Inbound Marketing Strategy
  3. Read, summarize, and improve Inbound Marketing Guide
  4. Read, summarize, and improve How to Write a Business Blog Post
  5. Read, summarize, and improve Optimizing Pages in Genesis is Easy
Week 2 – Follow and Keep Up With Content Marketing Brands
  1. Follow and read freshly published articles (can currently use Feedly to do so) from Solid Stratagems, Copyblogger, Contently, Unbounce, Optimizely, and Buffer. Choose one post to take a new perspective on and write and submit the purpose, potential titles, and outline you would use.
  2. Repeat item 1.
  3. Repeat item 1.
  4. Repeat item 1.
  5. Repeat item 1.

Analysis (Weeks 3-4)

Week 3 – Market Research and Analysis

  1. Search Volume Analysis
  2. Search Value Analysis
  3. Total Value Analysis
  4. Competition Grade
  5. Opportunity Score

Week 4 – Content Marketing Research and Analysis

  1. Most Viral Reactions
  2. Most Common Words in Viral Titles
  3. Most Common Phrases in Viral Titles

Writing (Weeks 5-6)

Week 5 – Content Optimization

  1. Objective Creativity First – The Big Three
  2. Now Research The Giants – The Ten By Ten
  3. Write Your Findings in a Blog Post – Search Engine Optimized Content
  4. Second Draft – Back to the Drawing Board
  5. Third Draft – Is the Third Time a Charm?

Week 6 – Content Optimization

  1. Creativity – The Big Three
  2. Research The Giants – The Ten By Ten
  3. Get Busy and Write Your Findings in a Blog Post – Search Engine Optimized Content
  4. Second Draft – Back to the Drawing Board
  5. Third Draft – Is the Third Time a Charm?

Editing (Weeks 7-8)

Sharing, Engaging (Weeks 9-10)

Report Your Work (Week 11)

Make the Internship Better (Week 12)

  1. Grade how you liked the above 50 items (A-F is fine).
  2. Tell the thing you liked most about each item.
  3. Share the thing you liked least of each item.
  4. Share one way you think each item could be improved.

Week 13 – Good Luck with Finals!

Interns have this week off for those who may have finals. If you wish – you may use this week to do a project of your choice.

Responsibilities

Responsibilities of interns include:

  1. Create complete position/experience section for LinkedIn profile.
  2. Read our blog post on how to write a blog post and the Solid Stratagems process.
  3. Build outline for 10 a piece inbound marketing calendar/campaign.
  4. Include the purpose of each 10+ point of the inbound marketing campaign.
  5. Receive hands-on training through your first project/piece of research/analysis.
  6. Give an oral explanation of the Solid Stratagems content philosophy, research and analysis process, and publishing, emailing, sharing, and engaging practices.
  7. Use the Solid Stratagems research and content marketing process for the nine remaining topics.