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Digital Marketing for Multi-Location Brands

Multi-location businesses and franchises need scalable marketing strategies without sacrificing the precision, results and optimization of hyper-local marketing.

 
 

 
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The Inbound Advantage

Local businesses enjoy many benefits from inbound marketing. Here are a few of our favorites.


Benefit From The Competition

When you focus on inbound marketing you'll find you get a boost of website traffic from the competition's outbound advertising campaigns!

The Best Marketing ROI

Marketing to those who are ready and willing to buy yields a much higher return on marketing dollars. Inbound should be the #1 marketing priority.

The "Salescomputer" Benefit

An investment in inbound marketing is like investing in a "salescomputer" that gets smarter and smarter, works 24/7, and never complains or quits.

A Stronger Brand and Culture 

Customers that come via inbound marketing are happier customers, give better reviews, help build a stronger brand, and increase employee morale.

Higher Customer Value

Inbound customers have a higher value than outbound customers, they don't need to be lured in by deep discounts and have higher retention rates.

Great Returns In Any Economy

Not only does inbound marketing perform great in a good economy but the returns can even be better during an under-performing economy.


 More Inbound Marketing Benefits ›

The Evolution of Search Algorithms

The algorithms of tomorrow will reward brands that provide the best user experience.

 

2000

Stage 1:
Relevance

There was a time when content was scarce. If you had a webpage relevant to a search term it could rank quite well.

2004

Stage 2:
Trust

Google’s PageRank changed the game and allowed the most trusted relevant web pages to rank higher in SERPS.

2008

Stage 3:
Popularity

Many began trying to game the system via link building but social media allowed the masses to “vote” on content.

2011

Stage 4:
Responsiveness

Smartphones are pocket-sized search engines and quickly became a common method for searching the internet.

2014

Stage 5:
Speed

Nobody likes slow websites! Search engines know this and have been very transparent about the need for fast websites.

2017

Stage 6:
UX

The algorithms of tomorrow will reward brands and websites that provide the best possible user experience.

 

The Brands That Search Engines Consider Authorities Get Rewarded

Consistence + Quality + Time = Authority

 

How Search Engines Determine Rankings

+ Consistence

A brand that enhances and updates their web presence quarterly will have a higher consistency grade then brands that do so annually.

+ Quality

Brands that obsess over engagement, user experience, and Google’s guidelines will have a higher quality score than brands that show less concern.

+ Time

Brands that have been consistently providing the highest quality for years will stay ahead of the wave of brands that have smaller track records of quality.